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Everything We Know About the Beauticurve x Lane Bryant Collab Plus Our Predictions!

6:00 AM


Another day, another blogger collaboration!  This time plus retailer Lane Bryant has teamed up with Rochelle Johnson of Beauticurve.  It's a match made in heaven in more way than one; in her Instagram post announcing the collection Johnson revealed that she once used to work at a Lane Bryant location.  Talk about manifestation!

A fashion killer of well tailored looks, Johnson has a knack for styling with the perfect fit which will works seamlessly with Lane Bryant's elevated aesthetic.  If the development and popularity of their Bryant Blazer is any indication, the retailer is definitely solidifying its lane in servicing the young professional crowd looking for wardrobe that will take them from work to the weekend.

Similar to the Girls With Curves collab, Johnson will bring her love for feminine and modest looks to the ten piece collection.  Before even viewing the teaser video (we first heard about the collab through Johnson's IG story) we predicted at least one jumpsuit, flowy dresses that wrap or tie at the waist and animal print.  Check out the official post below to see if we were right!

Collection drops in stores and online on March 20th.




Today is the day I’m able to share the biggest news of my career! “cue the 😭” I’m so excited to finally announce that my first ever design collab will be a 10 piece collection with Lane Bryant! It will be available online and in over 100 stores! This is such a full circle moment for me and the tears won’t stop flowing😭 My love for fashion was fostered when my 19 year old self started working at a @lanebryant store while in college! I never in my life would have imagined that I would be in the place that I’m in today, coming out with a collection at the same place I started 🙌🏽 I’m so thankful for all of you who are like family. You guys are some of the kindest people 😩 This page is my internet safe place and I just love yall💕 Let’s do this!!!! 3/20/19 @lanebryant 🎥 @frenchfilmco
A post shared by Rochelle Johnson (@iambeauticurve) on

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